The Cervantes Institute and the Heritage Group renew their strategic alliance for the international promotion of culture

 

  • García Montero and Rodríguez Osuna agree to promote the 15 cities, which are “the best symbol our country has generated”.

REDACCIÓ EIVISSA, 12. 03. 2021. The Director of the Cervantes Institute, Luis Garc.a Montero, and the Chairman of the Group of World Heritage Cities and Mayor of Mérida, Antonio Rodr.guez Osuna, have today signed a partnership agreement for the diffusion of Spanish culture and historical heritage and for cooperation in its international tourist projection through the Cervantes centers distributed around the world.

Both parties thus renew the cooperation they established in the first convention they signed on 15 April 2015 in Alcalá de Henares (Madrid), which has been “very fruitful, as we have united synergies to promote our two great assets, which are the Spanish language and the World Heritage”, declared Antonio Rodr.guez Osuna.

The text, signed this Friday at the headquarters of the Cervantes Institute, provides for the development of new cultural activities and projects, both in Spain and abroad – thanks to the Institute’s centres – to make known the 15 cities on the UNESCO World Heritage List: Alcalá de Henares, Ávila, Baeza, Cáceres, C.rdoba, Conca, Ibiza, Mérida, Salamanca, San Crist.bal de La Laguna, Santiago de Compostela, Segovia, Tarragona, Toledo and .beda. In addition, the door is open to promoting artistic creation and research.

Luis Garc.a Montero recalled that the Cervantes Institute spread Spanish culture to the five continents, with special emphasis on its historical heritage, as well as promoting idiomatic tourism in Spain. All these values are especially common to Heritage Cities, which are “the symbol of the best our country has ever generated in the field of universal culture, and which it generously offers to the rest of the world”.

For his part, Rodr.guez Osuna said that “the Cervantes Institute is a strategic ally for the promotion of our 15 cities as first-class cultural destinations, as many Cervantes headquarters are located in the major passenger-emitting markets for our destinations. Its magnificent auditors are the best place to present our tourism, cultural and heritage offer to the sector’s media and professionals.”

Among the various joint cultural initiatives that both entities have celebrated, since 2013, is the traveling exhibition Joies of Spain, which discovers the most significant sites in the 15 cities of the Group. This photographic sample has traveled numerous centers of the Cervantes Institute and will soon be seen in Frankfurt and Munich, Germany.